The most successful affiliates can do two things very, very well:

1. Pre-Selling

2. Driving Targeted Traffic

These two factors actually work hand in hand. Affiliates know that the key to making consistent sales is to first of all capture visitors who are in a mindset where buying a solution is a serious possibility.

They're targeting serious traffic by focusing on the more specific keywords.

As for pre-selling, the affiliates don't use hype or "sales copy" on their site (that's left to the merchant). Instead, they make their endorsements, articles and affiliate links sound factual. If anything, product reviews are the only types of "hard-selling" that they provide.

In other words, they establish trust with excellent, helpful content and then allude to helpful resources (a product) to have the visitor "complete" the process they've already begun.

They're catching serious traffic "midstream", rather than going after the more generic "general interest" traffic.

An instantly-actionable example of promoting Stop Insomnia™ with this approach:

1. Offer it as an alternative, holistic remedy. The strategy here would be to create a site that lists all the available insomnia treatments and medications (in order to capture very serious traffic), and then warn the visitor about the dangers of becoming dependant on meds - while recommending Stop Insomnia Now as a plausible "drug free" solution.

Make the site easy to navigate, and employ the basics of on-site SEO to ensure that the search engines index the specific treatment/product pages in order to obtain highly-targeted traffic for searches that include those keywords.

Also Recommended:

For a more comprehensive, inside-look at how super-affiliates earn substantial incomes by promoting products online, we strongly recommend Chris Rempel's "Confessions of a Lazy Super Affiliate".